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L'Oreal Preference 3 Soft Black is a lighter black shade from L'Oreal Preference. It is lighter than jet black shades.


This shade has neutral tones so it is will flatter a variety of complexions. It will be especially flattering on those with olive toned skin, as well as others with medium to dark skin or naturally dark hair.


Do not use on hair lighter than light/medium brown. This shade will not lighten jet black hair or hair previously dyed jet black. Expect a jet black result at first, which will fade.

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