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L'Oreal Preference 2B Purest Black is a black shade with neutral undertones from L'Oreal Preference.


This shade has neutral tones, or possibly no tones at all. It is just a simple black without any obvious undertones, as many black shades will have red or blue tones. This will suit anyone whose natural hair color is very dark- it will not suit natural blondes or redheads!


Do not use on hair lighter than medium brown. Do not use if your eyebrows are lighter than dark brown. Be ready for a commitment because black hair color is hard to get rid of!

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